Home > Associated groups > Red Routes

What Red Routes are

Red Routes are an integrated package of measures to make the most important roads in our region work better, by tackling traffic congestion, reducing road traffic accidents and improving journey times for everyone. The most visible of these measures are the red lines and parking / loading boxes along the road edge which gives a clear indication of where and when stopping is permitted.

Why Red Routes

The anticipated growth in travel demand is huge, with an extra 242 million trips forecast between 2001 and 2011 in the West Midlands. All the West Midlands metropolitan authorities and the Integrated Transport Authority (ITA) are committed to tackling the traffic congestion, which already costs the West Midlands region £2.2 billion each year, limits regeneration, prosperity and increases pollution which affects our health and well being As a result Red Routes are a key part of the West Midlands Local Transport Plan (LTP2) and a network of some 416km has been identified for Red Route development. The first phase of this work is underway and will see the implementation of approximately 120km of Red Routes by 2011/2012.

Red Route Measures

Red Routes are most commonly identified by means of single or double red lines painted on the road together with ‘boxes’ and accompanying signs indicating where and when stopping is permitted. Although this is the most obvious feature of a Red Route, it is only one aspect of a wider package of measures which keeps traffic running smoothly. These other measures include junction improvements, improved pedestrian and cycling crossings and other general highway improvements (upgraded street lighting and new footways).

Red Route Benefits

Red Routes are a proven method to help keep traffic moving for the people who travel on our roads, the businesses based on the route and residents who live along it, by making the best use of our existing transport network.

Red Routes will mean fewer obstructions caused by illegal parking and loading, freer flowing traffic and a positive impact on air quality and fuel efficiency for all road users, businesses, pedestrians and residents. They will also help to achieve our aim of reducing the number of road traffic accidents and making our roads safer for everyone.